April 26-27-28, 2019

6th edition

Press release from Louise Benoit

The Parents and Kids fair continues to shine in Montréal and Québec city!

Hats off to its founding president louise benoit, mom, grandmother and businesswoman!

Louise Benoit

Montréal, January 18, 2016. For 24 years in Montréal, and the last 3 in Québec City, the famous Parents and Kids Fair has been enjoying unparalleled success thanks to the professionalism and vision of its founding president, Louise Benoit. Widely regarded as “the” famfest for expectant mothers and new parents, the Parents and Kids Fair is the largest consumer fair for families in the country. Future moms and parents of children ages 0 to 6 will be happy to learn that the popularity of the family-focused event just keeps growing. Marie-Élaine Thibert is delighted to be back as the godmother of this beautiful fair, where the finest early childhood resources and products merrily come together. “My baby girl Marie-Félix is growing up so fast, and her needs keep changing. So I can’t wait to be at the Fair, both in Montréal and Québec City! If you’re a parent or about to become one, you’ll love finding everything under one roof,” says Thibert, who is a loving mom and an outstanding godmother! Jean Coutu Group (PJC) Inc., the Fair’s loyal partner for the last 24 years, will be presenting the event in both Montréal and Québec City.

A homecoming

Expected to attract nearly five times the number of exhibitors it drew when it first started in 1993, the 24th edition of the Parents and Kids Fair will run in Montréal on April 7-8-9-10, 2016, at Place Bonaventure. The 3rd instalment of the Québec City edition of the Fair will take place April 29-30 and May 1, 2016, at ExpoCité. This type of success could only be attained through, among other things, the tenacious energy and enthusiasm of the Fair’s founding president, Louise Benoit. “Now more than ever, in today’s fast-paced world, parents and expectant parents need guidance, tools and resources to make informed decisions. I remember thinking I could have used an event like this when I was pregnant with my daughter, Marie-Soleil! And it’s precisely the lack of help and resources at the time that prompted me to start a parenting fair for families with kids ages 0 to 6. We’ve come a long way over these last 24 years, and I am so happy we’ve recently been able to bring the Fair to Québec City as well. Being from Lévis, this feels very much like a homecoming,” remarks an emotional Benoit.

Parents love it!

It is worth pointing out how over time, the Fair has become the event of the year for families, an annual family activity that is as much fun for kids as it is informative for parents and expectant parents. Even grandparents are automatically penning it in their calendars each year. The Parents and Kids Fair pools together every possible tool and resource needed to plan and fully enjoy family life. It is in fact the biggest showcase for early childhood products, services and resources. Visitor satisfaction is 94%! People just love the family atmosphere, and it shows. As for Louise Benoit and her team, it continues to be a family tradition! That’s because Louise Benoit has a gift and flair for surrounding herself with the right people – multi-talented and loyal collaborators. “I feel blessed to be able to organize such a beautiful event that celebrates the love we feel for the children who light up our lives,” says a buoyant Louise Benoit, who along with being a driven and generous woman of action, is also the proud grandmother of Clara and Thomas.

Some background…

Louise Benoit is a born people person and communicator -- traits she inherited from her father, an insurance man for 40+ years. “I love people,” she openly admits. “I often find myself stopping parents on the street quite spontaneously to chat about some of the issues affecting them and their children or to learn about the types of services they could use. I enjoy it and it’s my way of keeping my ear to the ground to ensure the Fair’s three signature themes – healthcare, social services, consumer products and services – remain relevant and of the highest possible quality.”

A doer: From secretary to CEO!

Communicating comes naturally to Louise Benoit. Formerly the secretary of René Homier-Roy at the reputable Nous magazine in the 1970s, Louise has always been open to new challenges. A veteran of the event and exhibition planning business, she simply thrives on it. After working on some of Montréal’s marquee consumer and trade shows, the idea of creating the Parents and Kids Fair came to her as she sat in an outdoor terrace one sunny day. Louise remembers being struck by the number of mothers and strollers passing by and realizing there were no events aimed at helping new and expectant parents. This coincided with the growing number of pregnant women she would meet everywhere she went, a product of the demographic trend labelled as the Baby Boom Echo, which was still alive and kicking in Québec in 1991. Recalling the lack of resources available to mothers back when she had her daughter, Marie-Soleil, at age 21, she resolved to do something about it. After two years of planning, the Parents and Kids Fair launched in the spring of 1993. It was an instant hit.

Persistence that has Louise Benoit written all over it…

The secret of her success: strong values inherited from her father, such as always being actively involved, perseverance, kindness and commitment. There’s a reason why every company Louise Benoit started bears her name. “When I start something, I give it my all, and I’m not afraid to attach my name to the endeavours I’m involved with. Recognition and success in business are things you build on daily, year after year. We enjoy close ties with our partners, exhibitors and sponsors, ties based on values you can depend on: honesty, respect and trust,” concludes Louise Benoit.

Meaningful success: Parenting… Love and learn!

In 1994, Louise Benoit asked the scouts from the Greater Montréal chapter of the organization to escort moms with strollers, grandparents needing assistance and even expectant moms up the stairs leading to the exhibition hall of Place Bonaventure. It was a simple idea, but one that amply reflected Benoit’s knack for business, people and kids. That same year, she was made an honourary member of the Scouts du Montréal Métropolitain. For Benoit, leading a successful, rewarding life is intrinsically tied with helping people, another quality she inherited from her father, who enjoyed the final years of his life as a monk at the Saint-Benoit abbey, after helping Cardinal Léger raise funds for Fame pereo, one of the Cardinal’s first charitable endeavours. The Parents and Kids Fair continues to be free for children ages 12 and under. That in itself speaks volumes! Still driven by the desire to see children grow in the best possible developmental conditions, Louise Benoit invites you to come enjoy the 24th Parents and Kids Fair in Montréal, and the 3rd Parents and Kids Fair in Québec City, and see why parenting is a love and learn experience!

The MUST event of the year for families for everything on

Birth - Health - Education - Prevention - Leisure - Products - Services

Birth, health, food, fertility, education, midwifery, family therapy, security/prevention, adoption, government services, organizations, associations, child care products, organic products, food tastings, wellness advice, clothing, furniture, decoration, accessories, vacations, leisure, toys, financial products, photographers, pool safety, giant sandbox, face painting, clowns, mascots, changing and feeding areas, fashion shows, live concerts, conferences, entertainment, and plenty of contests. Shopping onsite.

Fair Essentials


When? April 7-8-9-10, 2016
Times? Thursday – Friday: 10 a.m. to 8 p.m. Saturday: 10 a.m. to 7 p.m.
Where? Place Bonaventure, Montréal.
Admission? $14 Adults, $11 Seniors/Students. Free for children 12 and under.

Fair Essentials

Québec city

When? April 29-30 & May 1, 2016
Times? Friday: 10 a.m. to 8 p.m. Saturday: 10 a.m. to 6 p.m. Sunday: 10 a.m. to 5 p.m.
Where? ExpoCité, Québec City.
Admission? $14 Adults, $11 Seniors/Students. Free for children 12 and under.

Parenting: Love and Learn!


Andrée Peltier - Media Relations:
Tel.: (514) 846-0003